Blog Post#3 - Popeyes Vs Subway on Youtube (Xihao Chen)

#3 Popeyes Vs Subway

Sub: Performance on Youtube

Written by: Xihao Chen

On #Popeyes Louisiana Kitchen YouTube Channel, there are:

·           2,218 subscribers

·           it posted 29 videos

·           the total views of a video are almost 94,300.

They post the new video once or twice a year. They did not use 50/50 rule in their videos. The last 5-10 videos’ content includes commercials, celebrity spots, news or industry related event. In the description area, the content is included links to other sites, category, license and details of this video.

This video has 18,203 views and 23 likes, which is the most successful one among the last ten videos. It is a TV program called #Undercover Boss. This is a kind of reality show that is about finding celebrities and let them work in some restaurant. This is a good way to show customers the environment in the kitchen and how they produce food. On the other hand, it can use celebrity effect to promote themselves.

The data show that #Subway Restaurant YouTube Channel has:

·           11,987 subscribers

·           85 videos

·           got 9,464,769 views in total

That is unbelievable and bravo. The timeline reflects that they post 8-10 videos every year. Even that, the average of views is close to 110,000. Most of the videos are about commercials and industry related event. In the description area, the content is included links to other sites, category, and details of this video.

This is the most popular commercial among recent videos. The slogan is #SearchForBetter. It has 234,109 views, and almost 1,500 likes. People like this commercial because of the new sandwich attracts their eyes. Imagine that, a big sandwich with fresh vegetable, cheese, juicy turkey meat and special sauce. Who can resist the temptation of it? For some reason, the comment option is not available for this video. Whatever, it is a successful video on #YouTube.