Blog Post #5 –Content Marketing idea for one of your brands (Zhenming He)

With the great development of the society, nowadays, the marketing education for consumers about the fast food has already fulfilled by some well-known fast food restaurants like Mc Donald, and the advantages of the American-style fast food which is clean and convenient has already deeply impressed the mass, and the Burger King is a great brand to create the campaign for, for on the one hand, the advantage of the unique producing technique of the Burger King, that is the baking way, is still unfamiliar to people, and on the other hand, the personality of the DIY burger is also urgent to be promoted. This campaign aims at the Chinese market, thus, the connotation of the hundred-year-history Burger King should be combined with the feature of the Chinese market and try to shape the even vivid brand image.

There are actually three step of the goals: as the short-term goal, the popularity of the Burger King should be expanded, that means, to have consumers know and try the Burger King at the minimal time so as to accumulate customers subsequently; as the mid-term goal, the unique USP of the product should be reinforced to have customers like the Burger King; and as the long-term-goal, the reputation of the brand should be improved, the enterprise image should be delivered so as to fulfill the sublimation of the consumers to the Burger King from the convincing to relying. The campaign can be launched at any time, but it will be much better if started at festivals through BBS or SNS by videos or other tools. And I am sure those white collars who are busy in working and hard in cooking, and especially males who are aged between 20 to 40 will be greatly attracted by the Burger King.