Wednesday, 9 November 2016

Blog Post #3 – Burger King Vs Five Guys on YouTube (Zhenming He)

This is an analysis table for Burger King and Five Guys base on their last 5-10 posts on YouTube.

Burger King
Five Guys
How often does each brand post a new video?
Burger King posted 10 videos in last year
Five Guys posted 21 videos I year before and 1 playlist
What kind of video content does each brand post?
Burger King posted their new product: Cheetos Chicken Fries, McWhopper which cooperated with McDonalds on World Peace Day and about World Literacy Month
2015 Five Guys Games, challenger introduction, game roles introduction
what kind of content is included?
It is the official Burger King YouTube channel, they have links to their home page, Facebook, Twitter and Google+
Five Guys descript their burgers, hot dogs and Fries in the YouTube channel. There also has a link to their homepage.
Most successful recent videos
This video has the most views and likes in all 10 videos.

This video has the most views and likes….

Why do I think these two videos were so successful?
This video provided their new product: McWhopper by cartoon. The information in video is easy to understand. This is not just a promotion ad but also a promotion for World Peace Day.
This video introduce their 8 competitors in Five Guys Game 2015…
Quantifiable data
·        # of videos: 10
·        # of views: 5,727,925 views
·        # of subscribers: 46,652 subscribers
·        # of links to other social sites: 4
·        # of videos: 21
·        # of views: 4251 views
·        # of subscribers: 33
·        # of links to other social sites: 1

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