Blog Post #4 –Fan Pages, influencers, inbound links for both brands (Zhenming He)

This is an analysis table for Burger King and Five Guys base on their fans pages

	Burger King	Five Guys
Fan pages	Trying to catch fans’ eyeballs by the strong effect of the sight contrast of the pictures, so as to strengthen the awareness of the netizens to the Burger King brand. Besides, the second page is using the well-known story about the Tom and Jimmy to appeal other Internet users, and such way makes the Burger King more vivid and interesting.	These are comprised of the menu and the list of the five guys so as to have fans been familiar with it and can quickly generate the empathy. The marks vividly describe the products Five Guys are managing, and the outline is simple and clean and makes people comfortable.
influencers	Such fan page has 528 Likes and 366 influencers which are much higher than other fan pages.  Followers: 1.43M Avg # of comments: 22 # of Retweets: 230	This fan page has higher Likes and influencers than others, and this page provided a good review about Five Guys’ customize burger and order, it’s a good promotion. Followers: 69,5K\ Avg# of comments: 2 # of Retweets: 12
Inbound links	1.        www.bkchina.cn this is the official site of the Burger King, which clearly introduces its history, products and the management status including different kinds of numbers, structure and operations, franchises and so on. 2.        Yahoo! Burger King Corporation Company Profile@ Yahoo! Finance This link mainly discusses about the management profile of the Burger King, including its cost, profit and so on. 3.        Burger King Corporation Company Profile@ Hoovers.com this link usually discusses something about the Burger King in social life aspect, for example, the new products developed, the new promotion activities and so on.	1.        Fiveguys.com. this is the official link of the Five Guys introducing its history, products, structure and operations, franchises and international operations and so on. 2.        http://www.fiveguys.com. This site mainly introduces the products and the service and the advertising of the Five Guys, and also the mobile phone ordering app 3.        https://www.fiveguys.co.uk/ this link is based on the site of the Five Guys’ site in UK, about its management situation in UK, and its future development.