Blog Post #5 –Content Marketing idea for one of your brands (Xihao Chen)

#5 Content Marketing idea

Sub: Personal Plan for Subway

Written by: Xihao Chen

If I am a member of #Subway’s marketing department:

·           First of all, I will plan to focus mainly on technology development and digital strategy because #Subway not only benefits from a large social media audience but has very high engagement across these channels.

·           Secondly, I will also plan to focus on the advertising on traditional channels. Because the promotion on social media only affects the younger generation. The company needs to attract more potential customers from different age groups.     

 ·           Thirdly, I’m going to hold a #Big Stomach King Game, here are the conditions of player in this game:

Ø  100% love sandwich

Ø  No limit in gender

Ø  18< Age < 38

Ø  Has a big stomach

Ø  Perseverance and Strong enough

The game will be held in a big place like #Time Square or #Air Canada Center. #The Olympic Games just ended in few months, but people’s passion still there. So this is a good time to hold a game to rouse the passion again. And I plan to invite a popular #Olympic Games winner to motivate the audience. On that day, we can do some promotions such as “Tag 3 friends and #Subway on three different social media platform, then you can get a free sandwich.” I think that will bring a lot of people to the scene. One the other hand, this event will create a big news on TV, newspaper or radio, to let more people know #Subway.  

·           To sum up, I recommend to promote this event on social media more before game starts, so people are aware and can find out more information. And I hope this plan will bring more benefits to the company.

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.