This is an analysis table for Burger King and Five Guys base
on their last 25 posts on Facebook.
Burger King
|
Five Guys
|
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What
kind of content does each brand post?
|
In last 25 posts, Burger King posted 23
pictures and 2 video. 11 pictures about their new product: Cheetos Chicken
Fries, and one of the video is about this product too, the other is provided
their customer service. Other 12 pictures were their different styles
burgers.
|
In last 25 posts, Five Guys posted 21
pictures and 4 videos. Their videos were all about how they made their
products. Most of their pictures were customers’ feedbacks and people eating
their burgers. And also few about their posts were about their products.
|
Does
each brand use the 50/50 rule?
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Yes. Half of all posts were about their
new product, and the other half is about their customers with their products.
|
Yes. Same as the Burger King did. Five
Guys posted 15 posts about customers’ feedback and 10 posts about their
product.
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Keyword
sentences
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The Bacon King. Chicken Fries. 1 in 5
people in the world are illiterate.
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We love it! Five Guys Friday Fanatic.
Fries.
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Most
successful recent posts
|
This video has 72K Likes, 37K Shares
and 6.3M Views
 |
This post has 5.4K Likes 271 Comments
and 536 Shares
 |
Why
do I think these two posts were so successful
|
This post provided an idea that remind
people to concerned about the people who can not read and write, called on
people to help make a difference. Burger King gives a good example to combine
fast food industry with charitable cause.
|
This post shows a customers’ feedback
and also promoted a good service from Five Guys, this is a successful
promotion by using a true story about customer experience.
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Quantifiable
data
|
·
Page likes: 7,9M
·
Avg # of
comments: 2,2k
·
# of shares: 500
|
·
Page Likes: 1,0M
·
Avg # of
comments: 121
·
# of shares: 300
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