Blog Post#2 - Popeyes Vs Subway on Twitter (Xihao Chen)

#2 Popeyes Vs Subway

Sub: Battle on Twitter

                                                                  Written by: Xihao Chen

Comparing the number of followers on #Facebook, #Popeyes has not many of it on #Twitter. The reason is that many people like fast food, but most of them prefer to choose healthier food in their life. Fried chicken is delicious, but not for every day.

#Popeyes have 20,215 tweets on its page. It posts tweet once a week or two weeks. Most of them are about promotional events, coupons and some images of new products. It did not use 50/50 rule wisely on #Twitter. The most successful one among the last tweets is #NationalLoveNoteDay. It has:

·           129 shares

·           143 likes

·           122 comments.

Although it has not too many responses, this tweet is still a well-done one. As the tweet posts, “Rose are red. Violets are blue. If #Popeyes chicken asked me to marry it, I’d say ‘I do.’” This tweet is posted on the date of #National Love Note Day. That is an excellent event promotion. The slogan sounds like a poem, and it is interesting to read. That is a brilliant advertisement because people can get the information from this promotional tweet without any commercial words. And it can arouse some potential customer’s interest to try its food.

#Subway has 2,406,224 followers on #Twitter. It posts tweet thrice a week, and the content is about promotions, discounts, industry related event and responding to customers. And it uses 50/50 rule in most of them.

This tweet is a successful one among the last 25 tweets on #Subway’s official page. It has

·           1,500 likes

·           198 shares

·           300 comments

It called #The Autumn Carved Turkey Sandwich. It is successful because many people lost their appetite in the summer period, it is a good time to let people try some delicious food like a new sandwich.