This is an analysis table for Burger King and Five Guys base
on their last 25 posts on Twitter.
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Burger King
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Five Guys
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How
often does each brand tweet?
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Average 2 tweets every day.
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Average 1 tweet per day but response
followers a lot.
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What
kind of content does each brand tweet about
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In the last 25 tweets, they post 6
gifs, 2 pictures and other 17 tweets are talking about there product
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In the last 25 tweets, Five Guys reply
and forward their followers a lot. They posted 5 new stores location, 3
Friday Fanatics, 14 customers’ feedbacks and 3 pictures about their product.
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Does
each brand use the 50/50 rule?
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Yes, Burger King tweets both their
products and jokes.
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Yes, Five Guys tweets both products and
customer experience.
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keyword
sentences
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Onion rings. Chicken Fries. Bacon King.
Bacon. Whopper.
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Five Guys Friday Fanatic. Fries. Home
to the newest.
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Most
successful recent tweets?
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 |
 |
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Why
do I think these two posts were so successful?
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This tweet has 528 Likes and 366
Retweets are much higher then other tweets.
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This tweet has higher Likes and
Retweets then others, and this tweet provided a good photo about Five Guys’ customize
burger, it’s a good promotion.
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Quantifiable
data
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·
Followers: 1.43M
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Avg # of
comments: 22
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# of Retweets:
230
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·
Followers: 69,5K
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Avg # of
comments: 2
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# of Retweets: 12
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Great Job! Now i feel like getting a five guys cheeseburger!
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