Wendy’s:
Joined Youtube: Oct
29, 2005
Posting Frequency: 2-3
Videos a month
Wendy’s posts
frequently with a high level of production value addressing their main focus on
social media “NEW” “REDESIGNED” products. Furthermore, they host community
building videos such as DIY projects to facilitate a regular viewing audience. This
helps the channel stay contemporary.
They have THREE recent
videos addressing their redesigned chicken sandwich with the leader topping 2.7
Million views! This is a very successful video because it follows the short and
sweet rule or posting. Informative, visually appealing and short. Reusing main information
points on other social media platforms while presenting it in short and to the
point way.
A&W:
Joined Youtube: Aug
26, 2013
Posting Frequency: 2
videos in the past month… 8 Videos TOTAL ever posted.
When A&W does
post, they use recognizable videos hosts, and community centric talk. Out of
the eight videos they have posted, their top post has hit 33k Views. This is
dismal for a YouTube account of a major player in the Canadian fast food
industry. They do focus on the main selling point; being all Canadian. However,
they just don’t have the amount of content needed to facilitate a true channel
following. They do represent they’re
audience well posting in both French and English languages. Keywords such as
100% Canadian, and all Canadian products are within the videos but are not
presented effectively when comparing to Wendy’s.
Their most popular
recent post was their Burgers to beet MS day video, in which they announce a
dollar from every teen burger will go toward beating MS. This was not a success
yet was still the most popular, with only 2700 views.
Company:
|
A&W
|
Wendy’s
|
Subscribers:
|
65,413
|
29,837,453
|
Views:
|
1605
|
100,681
|
Wendy’s wins this comparison quite easily;
A&W fails to bring a high level of production quality into their videos
like Wendy’s. Also the severe difference in number of comments of the two
leading videos speaks volumes : (A&W: 3, Wendy’s: 15).
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