Wendys:
Joined Twitter July 2009.
“We like our tweets the same way we like to make
hamburgers: better than anyone expects from a fast food joint.”
Wendy’s posts on twitter are health and price centric
utilizing GIFs, Videos and photoshoot level photographs. They have put a lot of
emphasis on their redesigned Chicken sandwich.
Utilizing the 50/50 rule they have mentioned their
chicken sandwich many times but keep introducing different and new information,
using pictures, GIFs and videos the keep the content fresh.
Their most popular recent post ( 2.1K likes, 255
re-tweets) features the new grilled chicken sandwich combo for only five
dollars.
This is so popular because the picture appeals to a
younger healthy market segment, claiming to a complete makeover of staple value
menu item.
A&W:
Joined Twitter December 2012
A&Ws posts on twitter are very response heavy. Unfortunately, most
are apologies.
Other than introducing new deals, A&W uses their account for
customer relations, either endorsing a customer’s post or dealing with a
customer service issue. Furthermore they post infrequently and ineffectively not
using the 50/50 content rule.Their most successful recent post was the announcement
of a Limited time offer of the Double cheese Double Bacon Papa Burger (24
likes, 6 retweets ).
This post is not successful, this lacks key wording, a Canadian aspect
and charisma! It is a simple staged photo of the product. Using a GIF or many
an introduction video would be helpful in this case.
“Home of The Burger Family™ since 1956.”
Company:
|
A&W
|
Wendy’s
|
Tweets:
|
8118
|
79300
|
Following:
|
1079
|
1321
|
Followers:
|
87000
|
970000
|
Likes:
|
5069
|
16100
|
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