Subway and Popeyes in food industry by Xihao Chen

Subtitle: Subway Vs Popeyes

Subway:Subway has been ranked as the world's largest submarine sandwich chain with more than 37,000 locations around the world. 

Popeyes:Popeyes Louisiana Kitchen is an American multinational chain of fried chicken fast food restaurants founded in 1972. 

SEO Considerations	Subway	Popeyes
1.     URL:	http://www.subway.com/en-ca	https://popeyes.com/
2.     Page Title	Home | SUBWAY.com - Canada	Bonafide Fried Chicken, Tenders, Biscuits, Seafood & more | Fried Chicken Restaurants | Popeyes Louisiana Kitchen
3.     Meta Description	/	Popeyes Louisiana Kitchen shows off its New Orleans heritage with authentic spicy & mild fried chicken, chicken tenders, seafood and signature sides like red beans and rice. Visit one of our many fried chicken restaurants today.
4.     Meta Keywords and Monthly search volume:	23	45
5.     Structural elements:  H1, H2, H3		H1: Fried Chicken from Popeyes Louisiana Kitchen. Visit one of our fried chicken restaurants today.
6.     Strong tags	Join the winning team and own your future with SUBWAY@ Restaurant today	/
7.     Alt Text	Logo • SUBWAY • Navigation • Menu • Locator • SUBWAY • Feel-good, Taste-good food • BreakFAST, Prepared FRESH • Own a Franchise • A perfect back-to-school gift. • Get News and Offers • Follow Us on Twitter - EN • Find Us on Facebook • Own a Franchise - Apply Today! • Find Us on Facebook • Follow Us on Twitter • SUBWAY Card • Test february	Popeyes Louisiana Kitchen®. Fried Chicken, Chicken Tenders, Seafood & more! Visit one of our many fried chicken restaurants today. • Franchising • Careers • Pro Start • statement • YouTube • Louisiana Entertainment
8.     Page Load Time	1.728 seconds	1.783 seconds
9.     Observations Regarding Visual Content: Engaging? Lots/Some/Few	Few	Some
10. Call-to-action: (List 2)	/	/
11. Anchored Text: (List 3)	Subway Subway eat fresh log svg Subway restaurants	Popeyes Popeyes Louisiana kitchen Popeyes.com
12. Moz Established Links:  # to Root Domain	27	480
13. Moz Established Links:  # Total Links	398	9804
14. Top 3 inbound links.	Saskatoon Blades Itbusiness.ca Welcome to WAMBO	French Quarter Festivals Fqfi.org BBB Southwest Louisiana
15. Mobile Friendly: Yes/No	Yes	Yes
16. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	Google+: 21	Google+: 87
17. Social Media: (List all SM icons on the home page.	Facebook Google+ Twitter	Facebook Google+ Twitter

Google Trends:

Google Trends Insights:

The trend of top “fast food” is much more higher than two brands. Because people’s life is surrounded by fast food. They want to know where can buy fast food or which fast food is good. In the past 12 month, the trend of “topic” is higher than two brands so much. That reflects the interest of “topic” is more than two brands. 

Latent Semantic Indexing Keywords:

subway menu,  subway coupons, subway buy 1 get 1    

              

popeyes 5 dollar box, popeyes coupons, popeyes prices menu

Summary:

Subway’s strengths are mainly making sandwiches. Popeyes strengths are focusing on making fried chicken. Until now, both of them has a big share of fast food market. The keyword sentences “Bonafide Fried Chicken” are found at top 1. When searching for content using the keywords:  Subway Eat Fresh., Subway ranked No.1. When searching for content using the keywords:  Fast Food, Subway ranked No.10 and Popeyes ranked No.20. The two sites have this in common both are fast food and have various products. But they are different because they make different products.

Conclusion:

In the fast food industry, Subway and Popeyes are popluar and famous in North America. Using keyword sentences throughout their sites like “Bonfied Fried Chicken",then you can search Popeyes on the internet.In my opinion the overall winner of this SEO Search analysis is Popeyes.

APA Citations:

Google Trends. (n.d.). Retrieved October 02, 2016, from https://www.google.ca/trends/explore?q=fast food,Subway,Popeyes

Open Site Explorer: Link Research & Backlink Checker | Moz. (n.d.). Retrieved October 02, 2016, from https://moz.com/researchtools/ose/links?site=https://popeyes.com/

Open Site Explorer: Link Research & Backlink Checker | Moz. (n.d.). Retrieved October 02, 2016, from https://moz.com/researchtools/ose/just-discovered?site=http://www.subway.com/en-ca

LSIGraph. (February 2016). LSIGraph keyword generator [Long Lash Mascara]. Retrieved from HYPERLINK "http://lsigraph.com/" http://lsigraph.com/

SEOmoz Inc. (February 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar