Monday, 17 October 2016

Addressing Wendy's and A&W's Online Communities

Community feedback and fanpages

Wendys:
Hachtagify rating: 45.9

To fully understand the brands we are studying we must hit the keyboard and find consumer responses and communities addressing the companies in question. Please follow the links and develop your own unbiased opinion regarding these two interesting brands.



Fast food geek presents a seemingly unbiased review of redesigned Dave’s Single. Informative and thorough fastfoodgeek.com gave it a positive review adding to a positive reputation.


Serious eats put together a great review on the pretzel bunn bacon cheeseburger. Although it is an older review ( 2013) this review is great because it shows a large community following and commenting on the Wendy’s product line up with a total of 60 Comments.


Business Insider writer Marina Nazaro has put together a well-rounded article reviewing the breakfast side of Wendy’s. She states it tastes “Genuine” when compared to other fast foods. This article has 30,775 Views.
Wendy’s Has a great community following consisting of review pages and articles addressing new products.

A&W:

Hashtagify Rating : 26.9


The MS society of Canada released this national news release outlining the program and #BurgersToBeatMS. This is a great example to A&Ws effort to be involved in charitable community programs within Canada.


Zomato.com shows both comments on the business and blog posts addressing the community surrounding the brand. Mostly they are positive showing that although they do not have a strong social media presence, they remain a Canadian staple fast food, and seen as an ungrade from the “ regular brands” such as McDonalds ect.


Ineed.com give you a look into the inner workings of the brand with employee and work environment reviews.  This is an important to generate perspective because the employee behind the counter are responsible for the construction of the product.

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