Addressing A&W and Wendy's Facebook Accounts

The better understand our brands we must first look at their different social media platforms and their presence in each.

Wendys:

• Daily Posts.
• 2663 Reactions in the Month

Wendy’s Posts very frequently (Every Day) yet does not receive a wealth of feedback for each post. Wendy’s does well introducing new content while remixing some information with emphasis on their protein improvements ( Chicken, bacon and Beef) claiming not made from frozen.Wendy’s Most successful recent post was one month ago, Announcing the release of their 100% Canadian Grilled Chicken Sandwich. ( 1400 ) reactions.

-This post was so successful because it focusses on the 100% Canadian protein involved, and it’s a health conscious option.

• Page likes are down 17.4% this week.

A&W:

• Twice to three times a month posting
• In the past month ( 4 posts ) 1677 reactions

A&W posts infrequently yet receives a higher average reaction count in comparison to Wendy’s.

A&W does well mentioning their Canadian Heritage and remixing that theme into each one of their posts. However, posting with a higher frequency would increase the effectiveness of the 50/50 rule use. A&W’s most successful recent post was their “Burgers to beat MS” promotion raising awareness and funds for MS in Canada.

-        This post was so successful because it focusses on the Canadian community, using a product that they push as 100% Canadian using 100% Canadian Beef.   

• Page likes are up 4.7% this week.

Both Companies put a lot of emphasis on the CANADIAN aspect of their food. Wendy’s with their Bacon Poutine, and A&W with their maple chipotle Burger.

Company:	A&W	Wendy’s
Page Likes:	608,675	8,185,968
Visit Count:	13,760	2,724,912
Like Trend this week:	Up 4.7%	Down 17.4%