Five Guys and Burger King by Zhenming He

Five Guys is a fast food restaurant, they sale handcrafted burgers and fries.
Burger King is a fast food restaurant same as Five Guys they sales burgers too.
This is the SEO table I did in week 4：

SEO Considerations	Five Guys	Burger King
	(Five Guys, 2016)	(BK, 2016)
1.      URL:	http://www.fiveguys.ca/	http://bk.com
2.      Page Title	Five Guys Burgers and Fries	BURGER KING® Burgers, Chicken, Salads, Breakfast and Sides
3.      Meta Description	Five Guys Burgers and Fries offers handcrafted burgers, fries, hot dogs and more in the US, UK and Canada.	NONE
4.      Meta Keywords and Monthly search volume:	Five Guys, 5 Guys, Hamburgers, Burgers, Cheeseburgers, Fries, French Fries, Cheese, Grilled Cheese, Hot Dogs, Milkshakes, Shakes, Food, Dining, Fast Food, Grill	None
5.      Structural elements:  H1, H2, H3	None	100% Beef. Freshly flame-grilled since 1954.
6.      Strong tags	Our family has grown a bit since we first opened, but the recipe remains the same. • Our potatoes, most of which come from Idaho, are grown north of the 42nd parallel. • The Patrick Cudahy smokehouse hasn’t changed much since the 19th century. We like it that way.	None
7.      Alt Text	first Five Guys store Fries location on a board bacon on a burger	$1.49 Nuggets, Prices may be higher in Alaska and Hawaii • $1.49 Nuggets, Prices may be higher in Alaska and Hawaii • Grilled Dogs at Participating Restaurants • Grilled Dogs at Participating Restaurants • World Literacy • World Literacy • CHEETOS® Chicken Fries. Chicken on the inside, dangerously cheesy on the outside. For a limited time only. At participating restaurants. • CHEETOS® Chicken Fries. Chicken on the inside, dangerously cheesy on the outside. For a limited time only. At participating restaurants. • Get it on Google Play • Download on the App Store
8.      Page Load Time	1.457 seconds	1.997 seconds
9.      Observations Regarding Visual Content: Engaging? Lots/Some/Few	Some	Some
10.  Call-to-action: (List 2)	Locations Menu	Food offers
11.  Anchored Text: (List 3)
12.  Moz Established Links:  # to Root Domain	18	2137
13.  Moz Established Links:  # Total Links	204	55463
14.  Top 3 inbound links.
15.  Mobile Friendly: Yes/No	Yes	Yes
16.  Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	Google+:6287	Google+: 2470
17.  Social Media: (List all SM icons on the home page.	Facebook, Twitter, Google+, Instagram	Facebook, Twitter, Google+
18.  SERP ranking results when using keywords from this table: (placing or page number)	5.15	6.39

This is the Google Trends:

The “fast food” line have a high interest in 2012 and turned into low and stable. The “Give Guys” are at the bottom and noting change at all, it won’t have a big change in next year either. We can see the “Burger King” is at the top of the three lines and it is continuing grow higher, I think it will reach 100 in the next year.

Latent Semantic Indexing Keyword:

Five Guys: Five Guys, 5 Guys, Hamburgers, Burgers, Cheeseburgers, Fries, French Fries, Cheese, Grilled Cheese, Hot Dogs, Milkshakes, Shakes, Food, Dining, Fast Food, Grill

Burger King: burger king, bk, have it your way.

Summary:

Five Guys’s strengths are its use of large number of fans and big on social media Burger King’s strengths are its use of many stores and very international.When searching for content using the keywords: Five Guys, 5 Guys, Five Guys randed. When searching for content using the keywords:  burgers, bk, have it your way, Burger king randed. The two sites have this in common, they are all fast food restaurant, but they are different in that Burger King is much bigger than Five Guys.

Conclusion:

In the fast food industry, Five Guys and Burger King, using keyword sentences throughout their sites like  "fast foods, burgers, fries”. In my opinion the overall winner of this SEO Search analysis is Burger King.

APA: 

Data come from www.moz.com, www.bk.com, www.fiveguys.com.